Beyond the Cart: 5 Unconventional (But Lucrative) Behavioral Triggers You’re Ignoring

Every marketer knows that behaviour-based email triggers dramatically outperform generic broadcasts. Instead of sending the same message to everyone, these automated emails respond directly to a user’s actions—browsing patterns, on-site searches, and engagement behaviours. According to Omnisend’s 2025 report, marketing emails sent in response to behavioural triggers generate 10 times greater revenue than other marketing […]