AI-Driven Segmentation: How It Skyrockets ROI with Real-World Proof
Traditional marketing segmentation—grouping customers by broad demographics like age, gender, or location—often feels like throwing darts in the dark. You spend money broadcasting generic messages, hoping to catch someone’s attention, only to watch most of that budget go to waste. As marketing expert Einat Weiss, CMO of NICE, puts it: “One of the things that […]
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