Google’s Open-Source Marketing Mix Model: How Marketers Can Benefit
Imagine this—you’ve launched a marketing campaign. You’re running social ads, search ads, emails, and influencer promotions. The results? Traffic spikes, engagement surges, and fluctuating sales. But which strategy worked? For years, marketers relied on incomplete data and guesswork. Now, Google offers a better solution: Meridian, an open-source tool powered by Google’s Marketing Mix Model. This […]
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