Why Marketers Are Shifting from Product-Centric to Audience-Centric Strategies (And How to Do It Right)
Imagine this: You walk into a store looking for a laptop, and instead of asking what you need, the salesperson rattles off specs, features, and tech jargon. Annoying, right? That’s product marketing in action. Now, picture this: A salesperson asks about your work, hobbies, and preferences before recommending a laptop that fits your lifestyle. That’s […]
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